What is Persuasive Technology and How Does it Work

The Social Dilemma is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. The documentary examines how social media's design nurtures addiction to maximize profit, and its ability to manipulate people's views, emotions, and behavior and spread conspiracy theories and disinformation. The film also examines social media's effect on mental health, in particular, the mental health of adolescents and rising teen suicide rates.The film features interviews with many former employees of social media companies along with academic researchers. Some of the interviews also note that social media platforms and big tech companies have provided some positive change for society as well.
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Despite the eye-catching claim that large AI language models like ChatGPT have achieved theory of mind, some experts find their abilities lackluster.
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3 Models to Understand, Predict, and React to Your Social Media
Discover the three types of models can help you better understand and forecast your social media audience’s behavior – Content Marketing Institute
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AI Is Learning to Manipulate Us, and We Don’t Know Exactly How
Trying to decide what to give your brother for Christmas? Where to invest your savings? Whether to paint the kitchen white or yellow? Don’t worry! AI is here to help. And that’s scary.
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A new study shows AI can learn to manipulate human behaviour
A new study demonstrates that artificial intelligence (AI) can be used to influence human decision-making by exploiting vulnerabilities in an
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AI can now learn to manipulate human behaviour
In a series of experiments, Australian researchers showed how machines can find vulnerabilities in human decision-making and exploit them to influence our behaviour.
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The dark side of artificial intelligence: manipulation of human behaviour
Transparency over systems and algorithms, rules and public awareness are needed to address potential danger of manipulation by artificial intelligence
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Generation Z is the youngest demographic cohort and one of the most unique groups in terms of their values and lifestyles. Also known as the iGeneration or post-Millennials, this group is composed of individuals born between 1997 and 2012. As digital natives who have never experienced life without the internet, Gen Z has distinct characteristics that set them apart from other generations, such as their reliance on technology, their commitment to social and environmental issues, and their preference for authenticity and personalization. To effectively market to this group, companies need to understand their unique mindset, communication style and preferences.

Gen Z is a generation that is tech-savvy with a deep emotional connection to social media, texting, and other digital platforms. Companies must acknowledge that Gen Z wants to engage with brands in a personal way via social media, with experiences that are authentic, interactive, and customer-focused. This requires companies to have a social media strategy that promotes and maintains transparency and ethical business practices. For example, eye-catching branding elements such as aesthetics and unique designs on social media can help a business to capture the attention of Gen Z.

Furthermore, Gen Z is recognized for their environmentally conscious attitudes and commitment to social justice. Brands must be aware that their business practices and values must align with those of their customers. They demand that businesses support ethical and fair practices and demonstrate a tangible commitment to good causes. Promoting corporate social responsibility initiatives like sustainability, gender equality, and charitable giving are some ways that businesses can appeal to Gen Z's values.

Authenticity and personalization are also critical components of a successful marketing strategy for Gen Z. Personalization allows companies to connect with Gen Z by tailoring experiences and providing recommendations based on their previous interactions with the brand. Companies can leverage social listening to analyze how Gen Z communicates with each other and tailor their messaging accordingly.

Finally, Gen Z values experiences over possessions, and brands must adapt its marketing and product offering accordingly. Offerings that emphasize experiences like adventure and exploration, with a concern for participation, and that encourage creativity may attract Gen Z to specific brands.

In conclusion, Gen Z is a unique demographic that cannot be ignored. Brands seeking to market effectively to this generation need to be authentic, demonstrate fairness and transparency, embrace social and environmental justice, and create personalized and engaging digital experiences. Companies must begin to identify trends and opportunities that can help grab the attention of Gen Z to remain competitive and successful in today's digital world.