For his first act, Dustin Moskovitz cofounded Facebook. Now, he's the CEO and co-founder of Asana, a hot workplace collaboration service.
He started Asana with former Facebook engineering manager Justin Rosenstein in 2008, shortly after they left Facebook. Now, the company is valued at $1.5 billion, and in February Asana announced it crossed $100 million in annual recurring revenue, with over 60,000 paying organizations.
In the coming year, Moskovitz says that Asana plans to focus on growing its international team in a bid to attract more customers outside the United States. To that end, last year it translated its service into Spanish, German, Portuguese, French and Japanese.
"That made it accessible to a huge chunk of the world," Moskovitz told Business Insider.
Moskovitz says that Asnaa seen especially fast growth in Europe, and it recently opened an office in Sydney for a larger presence in Australia and Asia.
Now, it's working on building products that cater to specific industries. Last November, it created a version of Asana for large enterprises. And in February, it launched a tool specifically for marketing teams.
"Marketing and creative teams have highly collaborative work by nature. When they're doing campaigns or working on an editorial roadmap, there's people involved in those processes," Moskovitz said. "It's really important for them that they have Asana to give them clarity about the status of those products."
Asana now has over 450 employees and has raised $213.51 million. With Asana's software, Moskovitz hopes it will help employees and customers become more mindful.
"Mindfulness allows us to be very introspective, reflective and be self-aware of what's going well and what isn't," Moskovitz said. "It's something we do every day, every quarter, every month and every year. Mindfulness is something we bring into every conversation and every meeting to make sure they are as productive as possible."
